Home Business Opportunities – Four Home Based Business Opportunities To Choose From

Home business opportunities are virtually everywhere you look online. And the promoters of each home based business opportunity often claim that the opportunity they promote is the best business opportunity to join. This often makes it difficult for newbies to make the right choice, the choice that best suit their situation. This article takes a look at the four broad categories of home business opportunities so you can identify the option that suit your circumstances and therefore make informed choice.

The four broad categories of home based business opportunities are:

1. Opportunities that involve building an information rich web site from scratch and thereafter monetizing the resulting traffic

2. Opportunities that involve joining affiliate programs that offer unique affiliate links for promoting the affiliate product or service

3. Opportunities that involve joining a network marketing home based business opportunity that offer free distributor web site to members and

4. Opportunities that involve getting paid a fixed amount for completing a set of tasks online

Let’s take a closer look at each option above.

The first online business opportunity involves building your dream online business from scratch.

The right process requires you to do the following:

  • identify your passion
  • brainstorm topics that fall within your passion or interest using appropriate brainstorming software
  • identify a profitable niche that matches your passion or interest
  • Assemble low competition keywords that define your niche
  • Draw up a site blueprint
  • Design your web site
  • Write content for your web site using the low competition keywords brainstormed earlier
  • Promote your web site massively online
  • Add income generating streams to your web site
  • Cash your money month after month

If you conclude that the above process is tedious and time consuming, you’re probably right.

But why?

It’s because it’s business… it’s online business. And online business takes time, effort, and creativity just like offline does.

The second home business opportunity mentioned above is affiliate program marketing. With this type of online business, you join the affiliate program of your choice and promote the affiliate links you’re given using a blend of online marketing techniques. Some online marketing techniques will produce more results than others. So, you need to track your sales promotion efforts or campaigns to determine what works and what doesn’t for the specific affiliate program you promote. Then drop campaigns that don’t work and do more of what works.

The third category of home based business opportunities are MLM home business opportunities that offer members free distributor web sites to promote the MLM business opportunity. As with the affiliate program model, members of this type of MLM business opportunity promote their member web site url and register new team members using the tools on the member site they were given.

The fourth online business opportunity involves completing a set of tasks in expectation of being paid a pre-determined amount.

This kind of opportunities include:

  • paid to write
  • paid to attend to customers (online customer service jobs)

… and other such online job opportunities.

WARNING: Verify that the internet job opportunity you’re interested in is legitimate before you join!

Each of the home business opportunities described above have their pros and cons.

Option 1 above requires you to do a lot of work without immediate reward. With this type of online business, you’re basically writing an online book or journal. And you don’t get paid for writing a book until it’s finished and it starts selling, right?

In simple words, this option is a long-term business where you build traffic or your own customer base through content writing and marketing. This is a tedious but rewarding way to build a long-term business. With this type of home based business you own your traffic or customer base. And when you own your traffic, you own your business.

Option 2 is affiliate program marketing. This system involves selling a product or service by finding a market for it. Depending on where you advertise or promote the affiliate programs, you can begin to make money right away.

Here’s one thing to remember though.

Not everyone makes money from promoting affiliate program products despite spending a lot of money in advertising.

Why?

It’s because affiliate program marketing success requires a set of skills. To succeed, you need to learn the skill-set that guarantees success. Option 3 is much like option 2. You get paid for promoting a network marketing opportunity.

However, unlike most affiliate program opportunities that are free to join, virtually every network marketing home based business opportunity require members to join with a registration fee. Besides the registration fee, members must buy at least one pack of the MLM product they promote every month to stay active and qualify to earn commissions (at least in most programs). This means there is a maintenance cost for most MLM business opportunities.

Option 4 is the most direct form of online business. You get paid to complete a set of assignments. The problem with this is that it’s like having a day job… when you stop working, you stop earning. Whereas with the other kinds of home business opportunities discussed above, you can build your business to a point where what you earn far outweigh the efforts you put in. And you can put your business on auto pilot.

What home business option is right for you right now?

It depends on your current circumstances. In my candid opinion, the overall best option is one that allows you to build a long-term business and put your business on auto pilot down the road.

I’m talking passive income!

Bottom line.

It’s your life. Choose how you want to live it.

Choose the opportunity that works for you.

Business Casual Outfits – 5 Business Casual Ideas That Work

Are finding business casual outfits causing you to tear your hair out in the morning? Do you stand in your closet, looking for business casual ideas?

Business casual is the merging of two types of attire – business dress and casual clothing. The challenge is that when people try to combine these styles, the clothing choices are almost limitless.

So how can you put together business casual outfits that make you look good? Here are 5 tips for success.

1. Don’t think that anything goes. The biggest mistake in creating a business casual wardrobe is to think that you can just throw on anything you like. That may work for a few days. But you’ll soon find that you are running out of things to wear.

2. Plan your wardrobe. You have to plan your business casual wardrobe in the same way you plan a business formal wardrobe. You have to think about your needs, your body shape and personality, and your work environment. Then you have to shop carefully to put together a wardrobe that won’t cause you grief every morning as you wonder what to wear.

3. Capsule Wardrobe: The best way to do this is to create a capsule wardrobe based on a neutral pallet of navy, grey or black. Put together a few basic such as a jacket and pants or skirt that fit you well. Now you are all set to add color and accessories to suit your work style. This way you always have something to wear, and you’ll know that all the parts of your outfits work well together.

4. Keep a separate wardrobe. Don’t mix your weekend wear with your business casual wear. You’ll end up wearing clothes that you wore to walk your dog or buy groceries on the weekend. Then if you don’t have time to clean and press them, you’ll look less than polished and professional at work.

5. Keep your outfits simple. Pair a crisp shirt or blouse, or a nice sweater, with pants or a skirt that fit you well, in a neutral color. Add some accessories, such as a good watch, classic necklace or earring for women, a good leather briefcase or handbag, and you’re set for the workplace.

Do You Need A Business Plan If Your Idea Is New, Untested, or Unproven?

Who Should Read This Article?

Anyone nursing a new (especially untested and unproven) – idea for a business, and/or who is at a loss as to whether or not it will be beneficial to undertake a formal business plan preparation process. The ideas presented in this article are just that – ideas. You are expected — and strongly encouraged – to apply your discretion in assessing their usefulness or relevance to your situation.

“Market research does not work. One cannot do market research on something that does not exist.” – Peter Drucker

Entrepreneurs are often dreamers

They are typically people who start businesses in new areas, that previously did not exist. Their ideas can therefore sometimes be met with resistance especially from people called “experts” who are famous for challenging the practicality or logic (from the expert’s perspectives) of any new, unproven or unusual idea.

Business Plans Versus New/Uncharted Markets

Most of us have heard or read about the importance of going through the motions of preparing business plans before starting a new business. However, what few people take note of is the fact that some of those who have succeeded in business did not have business plans when they started their FIRST businesses – even though, they probably never intended for it to be so.

This is especially true for those entrepreneurs who had to enter an uncharted market i.e. who set out to do what had not been done before. Their new product or service could therefore not be compared with any known standard, since nothing like it existed at the time. If that sounds anything like the kind of business idea you have in mind as a first-time startup, you may have to contend with at least two challenges.

Two Challenges:

1. A business plan might not be as good an instrument to convince your potential investors(banks, venture capitalists etc), as the personal conviction, enthusiasm, charisma and passion you demonstrate for what you want to do! For instance, the “experts” among them, who the rest might look up to for assessment of the viability of your proposed venture, may not reckon with your idea if it is new or unusual. David Sarnoff certainly would have understood this point!

Sarnoff, who invented the radio, had to endure what must have been heart-breaking rejection from those he approached to invest in it’s production. Among other things they could not see THE radio(!) as commercially viable, arguing that no one would pay to have a message sent to no specific recipient!

If only they could see us use that same radio now! 🙂 Sarnoff’s associates could not – at the time – see what he was seeing! And that’s what a first-time startup with a new idea needs to keep in mind. People may not see what you see – at first. That will not mean you are wrong, and they are right – no matter how many they are! If it was so obvious in the first place, you probably would not have been the first to discover it!

2. You might just find that the market is not exactly ready for what you have – even if the idea is quite sound. Again it would be up to you, to “create the demand” for your new product or service idea in the market.

For instance, incredible as it might sound, the telephone that is such an essential requirement for our existence today, was described as having “too many shortcomings to be considered as a means of communication” in a Western Union Internal Memo.The memo concluded that the telephone was of no value to the organisation. But that was way back in 1876! We all know that no business that desires to succeed today will operate without a telephone number.

It’s all about vision. Entrepreneurs are people who apply their creative thinking skills to explore what can be, instead of dwelling on what is, as most others do. That tends to make them see far beyond what people around them can – sometimes causing them problems with others. I believe it was Robert Schuller who said “If you want to be a pace setting thinker, you can expect problems with people – especially those trapped by tradition.” A first-time startup with an unproven business idea is most likely to experience this.

“If fifty million people say a foolish thing, it is still a foolish thing.”
– Anatole France

Two Case Studies

Below is a description of two first-time startups who were so closely driven by their circumstances, that they could find no use for a business plan in starting up what eventually turned out to be successful ground-breaking ventures.

a). Henry Ford’s “Horseless Carriage”

When Henry Ford conceived the idea of a “horseless carriage”, people told him pointedly it would not work. Those capable of providing the money for production of the automobile refused to even consider it a commercial possibility for one moment! A business plan would have done Ford little good back then! So he and his wife put all their savings together and went ahead alone. But think for a minute – AFTER Ford had succeeded with the automobile, how the same people would have reacted if he had offered them a business plan for a similar kind of notion? By then, he would no longer be a first time startup, nor would his idea be new or unproven!

b).The Train Chartering Company

Simon Pielow (Founder, the Train Chartering Company, USA) didn’t use a business plan when he started off. In a report published at Allbusiness.com he admitted that his decision to proceed without a formal plan was probably not a wise one. However, as the report writer rightly observed, Pielow had no choice but to do this because he was breaking new ground, and had nothing to work with in the way of existing competitors, models or market analysis.

Pielow himself added that he believed a business plan becomes critical to starting up a business when you’re in a competitive market in which many people are offering products or services similar to what you intend to offer. He ended the interview on a humorous note by saying that had he chosen to do a formal plan, he would probably have been too scared to go ahead, and as such never have achieved the success he eventually did!(Good one to keep in mind, this).

Crucial Considerations For A First Time Startup With A New Business Idea

Bill Byrne in his book “111 Proven Strategies That Will Change The Way You Do Business Forever” explains that if you have a business idea that may be ahead of it’s time, you might have to consider these issues:

1. Can you time your entry into the marketplace perfectly to ensure success?

2. If not, would it be better for you to start up too early or too late?

You need to give these queries deep thought, and possibly engage a trusted associate with genuine understanding of, and empathy for your unproven business idea, to help you through the process. Byrne’s queries are based on the need for a person with a business idea that is ahead of it’s time to increase her chances of success by tempering the aggressive drive to enter into the market, with realism of the dangers inherent in arriving there too early – or earlier than others.

“Do not fear to be eccentric in opinion, for every opinion now accepted was once eccentric.” — Bertrand Russell

What You Can Do

1. Be Patient and Painstaking:

Take your time to develop and refine your concept or idea to the point you can be certain it will work as you intend to tell your target audience it will. This warning should be particularly instructive if you do not have the capital to :

a. recover quickly and fully enough if anything goes wrong after you enter the market(because you failed to correct any outstanding defects or problems).

b. wait for the market to build up adequate demand for your product or service, to keep you going till you break even or start recording profits.

If you fail to manage this properly, you could suffer fatal setbacks from lack of sustained initial patronage. What could then happen is that others, learning from your mistakes, would polish up your idea and re-present it to the same market, which, by your pioneering efforts have become more receptive, and THEY would have a “profits-fest”!

2. Use Intelligent Niched Marketing:

You will need a well conceived niched marketing campaign, taking advantage of today’s powerful yet highly cost-effective business marketing tools(automated email and website marketing/surveys etc) and strategies, in order to maximise the chances of success while minimising operating expenses.

3. Don’t let experts “confuse” or “scare” you!

Cynthia Kersey(Author of “UNSTOPPABLE: 45 Powerful Stories of Perseverance and Triumph from People Just Like You”), described experts as having an “ego investment” in the very thing that they are considered “expert”. Note that an expert could even be someone who once had to struggle – in the past – to secure marketplace acceptance(for what was then an unproven idea), and is now successful, plus a respected authority in his/her field. The irony is however that such a person may not always maintain an entrepreneurial mode of thinking or could develop what I call an “expert’s mindset”. A good example of this is probably seen in the quote below:

“640K ought to be enough for anybody” – Bill Gates, 1981

4. Draw Courage From Your Convictions!

Each of us probably has a tendency to become an “expert ” in one-way or the other. The best way to guard against falling into this mindset is to always ask “Why not?” when confronted with the possibility, or suggestion, of a new idea or new way of doing things. For the new idea start-up, you will need to keep in mind that others who were told by “experts” that their business ideas had no merit, drew courage from their convictions and forged ahead in the face of great discouragement/rejection, and suffering. In the end, they proved the “experts” wrong and got more people to believe in their dreams.

You can do the same – even if you do not have a business plan. I know this because I passed through the same road in starting up my own business as a Multipreneur in a society where it was frowned on.

Final Word: Note that I have NOT said business plans are unnecessary – only that they may not always be relevant to a startup’s needs, in which case their absence would not be a fatal handicap.